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Keywords: LiveU, sports events, live production, remote production
Over the past few decades, radio frequency (RF) and microwave transmission technologies have been used for multi-camera live production of sports events. Since the early days of the television industry, these technologies have been the cornerstone of live broadcasts and transmissions of sports events, enabling numerous major sporting events to deliver live footage to audiences around the world.
In particular, the live production of outdoor sports has seen great success with RF and microwave transmission applications, as venues for events such as cycling, motor racing, golf, skiing, water sports, and tennis meet line-of-sight requirements. RF and microwave transmission technologies can achieve low latency, minimizing the delay between actual actions and captured footage. However, establishing line-of-sight infrastructure, wiring, procuring stable internet, pre-event planning, personnel travel, and equipment transportation can incur significant costs and high risks, often accompanied by a host of complications.
Over the decades, sports events have continued to grow and evolve. To allow audiences to experience the games more closely, the demand for live production of sports events and the output of more sports live content has surged. LiveU enables second- and third-tier sports events to achieve the high-quality live production typically reserved for first-tier events.
Arrive a step behind, set up a step ahead, produce with superior quality
LiveU has recently launched a live production solution that enhances outdoor live production capabilities by improving remote production efficiency and simplifying workflows. The LiveU ecosystem, combined with LRT™ (LiveU Reliable Transport), allows production teams to set up camera positions as needed and easily bypass local network issues with a single click. LiveU's remote production solution creates a dedicated broadcast environment using local cellular networks, eliminating the need for line-of-sight transmission. Without cable connections, live video can be reliably transmitted directly from LiveU field devices to the OB van.
If you are a production company, broadcaster, or sports event organizer seeking ways to save costs, reduce complexity, and increase sports event live broadcasts, don’t hesitate—choose the LiveU live production solution!
Ultra-low cost and minimal setup
The traditional setup process for multi-camera live production is complex, requiring advance placement of RF equipment, antennas, cables, and pre-purchased internet capabilities. LiveU's live production solution significantly reduces setup time, labor time, travel, and equipment transportation, thereby saving costs and reducing carbon footprint.
Start live streaming at a faster speed.
LiveU solutions do not require a fixed internet connection; with just one click, you can bind to wireless transmission and transmit directly from the venue to the OB van. For on-site production teams, saving the cost of procuring a fixed external internet connection is a significant victory. Now, with just a click, the core LU-Link cloud service simplifies the ecosystem by pairing on-site equipment with the on-site receiver, transforming it into a mobile receiver.
Unlimited Enhancement of Production Value
In the past, "live" production was synonymous with high costs, but now LiveU's solutions enable sports event live production to easily achieve "live" operations, expanding existing productions with fresh creative content. Live production teams are no longer constrained by line of sight or cable length, allowing them to freely plan shooting angles and share more narratives with fans that they wish to convey.
DNA Studios LLC is one of the earliest customers to adopt the LiveU solution. The company's president, Sam Schrade, shared his experience, stating: "LiveU's solution is effective and has pioneered many creative use cases. We used it as a wireless camera at Astros Baseball Park, even venturing deep into the stadium where RF systems typically struggle to connect."
Enhancing Sports Event Live Production with a Small Portion of Costs
LiveU's live production solutions are not intended to render RF and microwave transmission solutions obsolete, as many high-quality sports event broadcasts still rely on them for low-latency transmission.
LiveU's solutions are designed to provide tools that elevate the production of live sports broadcasts in the sports broadcasting industry, with costs that are only a fraction of traditional line-of-sight solutions. In particular, it alleviates the burden of on-site production teams needing to procure fixed internet, addressing a long-standing headache. Moving forward, LiveU will continue to improve the production and delivery of real-time video, making content creation and delivery more convenient, cost-effective, and efficient.