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Keywords: Remote Production, LiveU, Virtual World
JAB Holding Company is a multinational enterprise group that invests in sectors such as consumer goods, coffee, luxury fashion, and fast food. It has currently invested in companies like Burberry, Tiffany & Co., Lacoste, Panera Bread, Dr Pepper, and CoverGirl.
Since its establishment in 2020, JAB Holding Company has held a two-day "Investor Annual Meeting" for investors and shareholders each year, introducing the company's business plans, strategies, revenues, and short-term and long-term goals for the future. During the two days, 32 speakers will present in two studios and multiple remote production locations, interacting with over 200 attendees from more than 30 countries.
Gradient was responsible for the on-site production of a two-day conference. To deliver an impressive and high-quality event for a global audience, they incorporated LiveU technology to conduct live broadcasts and recordings in a 3D virtual environment. Additionally, they successfully established a workflow that catered to the diverse needs of speakers from around the world.
Gradient has integrated innovative technology into its productions to achieve audience interaction, establishing lasting interpersonal relationships through virtual meetings that not only exceed client expectations but also surpass their own goals. They collaborated with 3D hardware provider Brainstorm to create a virtual world on the Unreal Engine design platform. Centered around LiveU solutions, Gradient brought executives from their offices in Los Angeles, Boston, Chicago, New York, Amsterdam, and Edinburgh directly into a virtual program studio, conducting live editing from a control room in London. This hybrid remote production model has proven to be highly successful and replicable.
Today's audiences expect the flexibility of remote participation while also desiring an experience that feels as high-quality as being there in person. Gradient has leveraged its unique broadcasting expertise and LiveU's advanced solutions to create an upgraded virtual production that far surpasses Zoom online meetings!
Corey Protin, the head of the Gradient live streaming studio, reflected: “LiveU allows our team to adapt to last-minute scheduling changes. When a guest is unable to fly to the green screen facility in London, we only need a LiveU encoder and the LiveU LU4000 4K/quad HD rack-mounted receiver to bring them into the production environment, enabling us to meet the host's needs without compromising production quality.”