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The China Tourism Research Institute recently released the "China Ice and Snow Tourism Development Report (2025)," which points out that China's ice and snow tourism market is exhibiting unprecedented vitality. The enormous market demand, robust policy innovations, and high-quality product and service offerings are accelerating the transformation of ice and snow tourism towards mass accessibility, quality enhancement, and digitalization. Experiencing ice and snow tourism is becoming a lifestyle for an increasing number of people, and ice and snow tourism has become a demonstration industry showcasing that "even in icy and snowy conditions, there are mountains of gold and silver."
Among various ice and snow tourist destinations, Harbin, which successfully hosted the Winter Asian Games this year, is a top choice for many winter sports enthusiasts. To meet the demand of consumers wanting to experience Harbin's ice and snow world online, Skyworth TV has recently launched a Harbin live broadcast channel, bringing different ice and snow experiences to viewers on the other side of the screen.
