Harmonic (NASDAQ: HLIT) is the global leader in video broadcasting infrastructure, announcing that the ProStream® 9100 transport stream processing platform now supports linear ad insertion capabilities. This platform enables service providers and broadcasters to insert targeted ads at the frame level and in specific regions, delivering MPEG-2 and MPEG-4 AVC SD/HD transport streams, thereby increasing average revenue per user from broadcast programming. This enhancement is the latest example of Harmonic's expertise in integrating intelligent features, providing next-generation front-end solutions for broadcasters aimed at improving operational efficiency while reducing CAPEX and OPEX. Harmonic will showcase the ProStream 9100 optimized for local ad insertion at BroadcastAsia 2013, Booth 5C3-01 (June 18-21, Singapore).
"With the high-density ProStream 9100 stream processors, local broadcasters and service providers now have the opportunity to deliver targeted advertising to differentiated audiences, enhancing their revenue streams," said Krishnan Padmanabhan, Senior Vice President. "The ProStream 9100 supports a variety of complex digital processing applications, including scrambling, multiplexing, transcoding, and now linear ad insertion, all from a single rack unit, making it an incredibly versatile solution for advanced broadcasting applications."
Harmonic's ProStream 9100 is the ideal solution for local broadcasting, digital video transcoding, and cable delivery applications. The new linear ad insertion capabilities, powered by ProStream's cutting-edge multi-core processing technology, fully comply with the SCTE 35 protocol and ensure seamless insertion of up to 2 GB of integrated ads and network content. The ProStream 9100 eliminates the need for separate digital ad insertion systems within the content delivery network, reducing operational expenses for broadcasters while opening up additional revenue streams. The new insertion feature also removes the need for decoding transport streams for regional ad insertion, thereby streamlining a broadcaster's workflow while maintaining the highest possible video quality. In addition to linear ad insertion, Harmonic's ProStream 9100 supports 2 GB of data throughput and up to 500 simultaneous multiplexing/streaming services. When paired with Harmonic's market-leading ACE® transcoding technology, the ACE ProStream 9100 can support 20 HD or 60 SD broadcast transcoding services, 20 HD/SD multi-screen inputs with up to 80 screen output profiles, as well as integrated any-to-any audio transcoding and audio features, all within a single rack unit. With mature ACE transcoding technology, this high-density solution delivers exceptional video quality while minimizing operational costs through low power consumption and maximizing platform applicability and reliability. Harmonic was also recently awarded the 64th Annual Emmy® Award from the National Academy of Television Arts & Sciences (NATAS).Technology and Engineering Emmy Awards®The development and commercialization of digital infrastructure solutions for local cable television advertising insertion.