Click here to obtain the online quotation request form.
Since its introduction in 2015, the NDI (Network Device Interface) protocol has rapidly evolved. As a leading technology company in the broadcasting industry, LiveU quickly recognized the potential and prospects of the NDI protocol. NDI is an IP protocol that is very easy to configure, enabling local interconnectivity that did not exist at the time. LiveU uses NDI as the output format for receiving servers such as LU2000 and LU4000, allowing broadcasters to distribute high-quality video from the field into IP workflows. LiveU's patented technology LRT™(LiveU Reliable Transport Protocol) helps broadcasters transmit video in real-time over cellular networks, while benefiting from the simplicity and efficiency of NDI in video IP transmission.
NDIThe influence of broadcast workflows is growing day by day.
Initially, NDI technology was popular in professional video and live streaming, and later saw significant development in live scenarios such as sports events and news reporting. During the pandemic, the application scenarios for NDI continued to increase, gradually becoming the ideal protocol for cloud production workflows. This is because, in cloud production workflows, systems need to achieve interconnectivity within a virtual private cloud. Many broadcasting companies have also recognized the advantages of NDI's flexible scalability and superior remote production capabilities.
An increasing number of large broadcasting companies are embracing NDI.
Although NDI is a transformative technology, large broadcasting companies have been cautious about it due to its impact on traditional standards like SMPTE. However, as NDI has evolved into an indispensable part of cloud workflows and gained broader industry support, traditional large broadcasters are now actively exploring the potential of NDI.
NDIThe Charm of Broadcasting Companies
Currently, NDI remains the only widely adopted low-latency, lossless transmission protocol suitable for private clouds. Although new codec technologies like JPEG XS are emerging, NDI's ease of use, cost-effectiveness, and widespread adoption make it the preferred choice for cloud production. For an increasing number of broadcasters looking to complete productions in a virtual private cloud, the seamless integration capabilities of LiveU's cellular technology binding and other distribution methods with interconnection solutions like NDI are also crucial.
During the COVID-19 pandemic, most broadcast company employees were unable to work in the office or use traditional on-site submission methods. Only cloud technology enabled broadcasters to overcome various challenges and continue production. LiveU played a key role in this transition, with LRT serving as a ground-to-cloud solution, while NDI facilitated interconnectivity within the cloud. This combination allowed broadcasters to maintain flexibility and continue operations in a challenging environment, and the experiences gained, such as flexible scaling and remote production advantages, have become an indispensable part of modern broadcasting workflows.
LiveUThe synergy between LiveU and NDI has transformed live broadcasting, providing broadcasters with the flexibility to expand their business, improve efficiency, and adopt cloud workflows. As more broadcasters integrate NDI into their production operations, this powerful combination will continue to drive greater innovation in the live broadcasting field.