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Recently, the 23rd Guangzhou International Automobile Exhibition grandly opened at the China Import and Export Fair Complex. As a barometer for the global automotive industry, this year's auto show features“New Technology·New Life”Gathering around the theme1085Among the exhibition vehicles, the proportion of new energy vehicles is nearly58%The debut of new vehicles has reached93Tai. Yiche.com collaborates withLiveUthrough its global leadership in5GLive streaming solutions bring an experience to online audiences that is“Zero latency, ultra-high definition, strong interactivity”The cloud-based exhibition feast features a smooth live broadcast without any lag, with picture quality reaching4Kp60 10-bit HDRStandards that reach over a million viewers worldwide.
Technological Breakthrough:LiveU 5GSolutions to Overcome Three Major Challenges in Auto Show Live Streaming
This year's auto show is unprecedented in scale, with dense crowds in the exhibition hall and complex signal interference, which places extremely high demands on the stability of the live broadcast.LiveUWith its patentedIPBinding Technology (LRT™) with native5GSolutions to successfully address the three core challenges:
- Ultra-low latency transmissionThrough multi-card aggregation technology, it combines4G/5G/Wi-FiSignal intelligence binding ensures functionality even in complex network environments.Ultra-low end-to-end latencyAllow online viewers to experience the thrilling moment of the new car unveiling in sync with the live audience.
- Multi-Camera Collaborative Production: AdoptedLiveU LU800On-site production-grade encoder, single device support4Road HD Video Synchronous Transmissionand is equipped with frame synchronization functionality, allowing the host to flexibly switch between different booth perspectives, and even achieve“One-shot continuous filming”An immersive guided tour. For example, at the GAC Aion booth, attendees experienced interactive scenes such as the coffee camp and light and shadow basketball court through multi-camera live streaming.
- Seamless integration of cloud ecosystems: Live broadcast signal transmittedLiveU Matrix IPThe cloud video management platform distributes in real-time to Yiche.com, social media, and global partner media, supporting multilingual subtitles andAISemantic search allows viewers to revisit key technical analysis segments at any time, such as Huawei QianKun Intelligent Driving.ADS 4.0Dynamic demonstration of the system.
Application Scenario: Comprehensive coverage from new car launches to technical interpretations.
- New Car Launch Live StreamIn BYD YangwangU9 XtremeDuring the global debut of the sports car,LiveUThe solution supports360The 360-degree surround camera and the intelligent cockpit of the vehicle are showcased simultaneously. Viewers can ask questions in real-time through bullet comments, and the host invites engineers on-site to provide interpretations.“Emergency Floating Water”Waiting for black technology.
- Technical Deep Dive: Regarding Huawei's Intelligent Automotive SolutionsBUindependent exhibition booth,LiveUDeployed professional-grade audio connections (Audio Connectto ensure that engineers can clearly explain the HarmonyOS cockpit even in noisy environments.Harmony Space 5The voice interaction logic.
- Interactive Experience Zone Live BroadcastAt GAC Trumpchi“National Games Day”Thematic exhibition area, the host throughLiveUThe video return feature allows for real-time adjustments to the shooting angle, capturing moments of interaction between the audience and the mascot of the 15th National Games, while simultaneously launching an online lottery event. The interactive engagement during a single live broadcast exceeded expectations.50Ten thousand times.
Industry Impact: Redefining Standards for Automotive Exhibition Live Streaming
"LiveU的5GThe solution not only addresses the live streaming of auto shows,‘Last Mile’Difficult problems have led to new innovations.‘Technology+Content+Interaction’3D live streaming mode.”The technical director of Yiche.com stated that according to backend data, the average viewing duration for audiences during the live broadcast reached12Minutes, improving upon traditional text and image reporting.300%Among them, the technical interpretation segments from brands such as Huawei, GAC, and BYD have a replay rate exceeding80%。
LiveUThe person in charge stated:“From this auto show, we have continuously validated5GReliability in ultra-dense scenarios. In the future,LiveUDeepen cooperation with the automotive industry and explore live broadcast applications in scenarios such as the Internet of Vehicles and autonomous driving testing.”