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Global leader in wireless video transmission solutions, LiveU, today announced that its flagship LiveU live streaming technology successfully empowered Great Wall Motors' Tank SUV brand to complete a large-scale live broadcast event titled "All-Scenario Intelligent Luxury Off-Road SUV Function Show." The live broadcast, themed "Boundless Scenarios, Intelligent Future," utilized the LiveU LU8000 multi-camera live streaming backpack and 5G aggregation transmission technology to achieve, for the first time, real-time dynamic displays of "car-to-car" full-link intelligent driving scenarios, setting a new benchmark for technological marketing in the automotive industry.
Technological Breakthrough: Extreme Challenges from the Laboratory to Real-World Conditions
This live broadcast covered urban congestion roads, urban-rural junctions, highways, and unpaved off-road scenarios, thoroughly validating the performance of the Tank 500 equipped withCoffee Pilot UltraIntelligent Driving System与Hi4-ZUltra-long battery life off-road platformpractical capabilities. LiveU has deployed four LU8000 live streaming backpacks to achieve synchronized transmission from multiple perspectives:
- First PerspectiveThe rooftop camera captures real-time decision-making visuals of the intelligent driving system;
- Third Perspective: The dynamic performance of drones following vehicles under complex road conditions;
- In-Car Perspective: Showcasing the interactive experience of luxury features such as a 14.6-inch rear entertainment screen and a smart climate-controlled refrigerator;
- Data PerspectiveThe SR-HUD head-up display synchronously presents key information such as vehicle speed, navigation, and energy distribution.
Relying on LiveU'sHEVCIntelligent Encoding Algorithm与Dynamic Bandwidth Adaptive TechnologyThe live broadcast maintains ultra-high definition resolution and smoothness at 60 frames per second even in fluctuating 5G network environments, with latency below 0.8 seconds, achieving a 300% efficiency improvement over traditional satellite transmission. Wu Huixiao, Vice President of Technology at Great Wall Motors, stated: "The stability of LiveU's technology allows us to confidently present laboratory test data directly to the public. This transparent communication greatly enhances users' trust in the dual core values of the Tank brand: 'hardcore technology + intelligent luxury'."
Scene Revolution: Redefining the Immersive Experience of Automotive Live Streaming
Unlike traditional static presentations in showrooms, this live broadcast connects technical highlights through a "task challenge" format:
- Urban commuting scenariosDemonstration of the NOA high-speed navigation assistance system's automatic lane change and ramp merging.
- Off-road crossing sceneThrough a non-load-bearing body and three locking differentials, the vehicle's ability to climb a 45° slope is dynamically showcased in real-time.
- Family Travel ScenariosRear passengers can control the entertainment system using Coffee Air Touch's touchless technology, which simultaneously showcases 8 massage modes of the NAPPA leather seats.
- Extreme Weather Scenarios: Utilize the far-infrared night vision system and heavy rain mode to verify the active safety performance of the vehicle in low visibility environments.
Ecological Win-Win: Technology Empowering Brand Advancement and Industry Evolution
This collaboration marks a new phase of LiveU's technological penetration into the automotive industry. According to statistics, in the first half of 2025, investment in live streaming marketing by Chinese automotive brands is expected to grow by 145% year-on-year, but the user churn rate due to network lag is as high as 32%. LiveU reduces the risk of live streaming interruptions to below 0.3%, addressing the core pain point of high-end brands that are 'reluctant to broadcast for fear of making mistakes.'
Great Wall Motors emphasized in their live summary: "From the Dunhuang Off-Road Endurance Race to the Chengdu Auto Show, LiveU's technical support has enabled us to build a value closed loop of 'product technology - user scenarios - brand culture.' In the future, Tank will explore the metaverse showroom together with LiveU, continuously leading the globalization process of Chinese automotive brands."