The "2023 Shandong Spring Consumption Season" and the launch ceremony of "Canal Capital · Enjoy Jining" were held on February 26 in Jining. This event, organized by the Shandong Provincial Department of Commerce and the Jining Municipal People's Government, aims to further stimulate market vitality and assist in the market recovery.
According to reports, the "2023 Shandong Spring Consumption Season," as the first seasonal event of the "2023 Enjoy Shandong Consumption Year" series, will be organized jointly by provincial and municipal authorities under the framework of ten major special actions to promote consumption. This initiative will feature 70 key activities across ten sectors, including automobile promotions, home appliance promotions, building materials and home furnishings promotions, time-honored brand promotions, promotions for quality products, fuel promotions, food and beverage promotions, promotions for characteristic commercial streets, rural market promotions, and online e-commerce promotions.
From March to May, provincial and municipal governments will issue 400 million yuan in government consumption vouchers. Approximately 150,000 businesses and 850,000 platform merchants will participate in discount promotions. Financial institutions will also introduce payment incentives, which are expected to drive a 20% increase in customer traffic, contributing to a strong start for consumption in Shandong Province in the first quarter.
Shandong Radio and Television Station fully live-streamed the lively scenes of the consumption season. LiveU's REMI solutions, LU600 and LU800, participated in the live broadcast coverage connecting four locations, enhancing the live streaming experience. This allowed consumers from across the province and the nation to experience the consumption season activities in Shandong without leaving their homes.