The company has become one of the fastest-growing in the market and is expected to maintain this momentum moving forward.
Mountain View, California - August 27, 2012 - Based on the latest analysis of the broadcast and digital terrestrial transmission (DTT) video encoder market, Frost & Sullivan has awarded ATEME the 2012 Global Frost & Sullivan Market Penetration Leadership Award. ATEME is one of the few companies that has significantly grown its product line in encoding and transcoding, thanks to its innovative architecture and the excellence of its algorithms.
"In the past three years, as many leading manufacturers witnessed a decline in market share, ATEME's share of the total revenue in the broadcast and digital terrestrial television video encoder market increased from just over 1% in 2009 to over 5%, and by 2011, it had a particularly strong position with a market share exceeding 8%, rising to third place," said Frost & Sullivan research analyst Aphnee Rambhia. "One of the fastest-growing markets for the company, with an average annual revenue growth rate of over 60% from 2009 to 2011."
The basic requirements for the contribution segment of encoding quality are also a key requirement for the return and distribution sectors. Additionally, functionality that allows for the scalability and interoperability of encoders with other devices in the network, as well as a broader product portfolio that supports media convergence, is essential. The drive for increased digitization and HD adoption globally is another key driver for this market. Finally, a commitment to customer service, supported by professional services, will help ensure customer loyalty and support, thereby enhancing market share.
"The building is a brand name, synonymous with coding quality. ATEME's strategic pursuit of quality improvement has created core product features that integrate solutions with interoperability and scalability, as noted by Rambhia. 'With the support of a traditional key customer and professional services, the company has thrived in its domestic market in Europe and globally.'"
The ATEME Kyrion series encoders, based on a Field Programmable Gate Array (FPGA) architecture, offer high efficiency, programmable encoding capabilities, and low latency. They contribute to applications in contribution and return/distribution, supporting the generation of high-quality video content through distribution. Most ATEME encoders also support MPEG-2 encoding and can be upgraded to support state-of-the-art encoding configurations. This future-proofing allows customers to purchase the essential capabilities they need initially, knowing that additional features can be added over time as demand grows and technology evolves, providing significant value.
ATEME places a strong emphasis on customer support, particularly when it comes to ensuring the uptime of critical applications. They offer 24/7 online and phone support for customers. Additionally, the company works closely with local system integrators in all regions to ensure smooth product trials and uninterrupted ongoing operations. Frost & Sullivan believes that this increases the likelihood of successful trials, maintains customer loyalty, and ultimately contributes to market share growth.
The company has a solid foundation in Europe and has expanded its presence in North America as well. Now, there is an increasing adoption in the Asia-Pacific region. The main growth drivers for ATEME are contributions from top sporting events in the most developed countries, such as the Olympics, Grand Slam tennis tournaments, Formula 1 racing, or the UEFA European Championship. At the same time, terrestrial broadcasting and analog switching have been strong growth drivers in emerging countries like Brazil, Eastern Europe, and Southeast Asia.
"Providing comprehensive head-end solutions has garnered consistent praise from both traditional and new media. ATEME is increasingly becoming the go-to company for broadcasters and service operators looking to establish new front-end infrastructure or upgrade old systems, according to Rambhia.
The growing demand for HD encoding is driving ATEME's ongoing global organic expansion and strategic partnerships with system integrators. Frost & Sullivan predicts that ATEME will be better positioned to gain more market share against other competitors."
Based on these factors, ATEME is proudly presented with the 2012 Global Market Penetration Leadership Award by Frost & Sullivan in the video encoder market for broadcast and digital terrestrial television. Each year, Frost & Sullivan awards this honor to companies that demonstrate exceptional performance in capturing the fastest rate of change in market share within their industry. The award aims to recognize how quickly a company can enhance its market penetration, in terms of revenue or designated units.
The Frost & Sullivan Best Practices Award recognizes companies for their outstanding achievements and exceptional performance in areas such as leadership, technological innovation, customer service, and strategic product development across various regional and global markets. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices
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