The Harris control and channel branding product line offers advanced and comprehensive tools for control switching, control packaging graphics, and broadcast/channel branding. From the flagship Icon series™ control switchers to the innovative LaunchPad™ integrated channel launch solutions, Harris provides customers with an unparalleled range of options and flexibility to meet current and future control and channel branding needs, preparing broadcast content that captures audience attention. Harris has added many new features to its products in a cost-effective manner and is committed to simplifying product operation.
LaunchPad™
Solutions for Integrated Channels
Audience interest is gradually shifting away from traditional television formats, with increasing reliance on media consumption. In response to this trend, broadcasters worldwide are striving to expand their services, reduce operational costs, and improve program output quality, while centralized control devices supporting multi-channel operations are becoming outdated. Today's broadcasting requires a powerful and easy-to-use channel launch solution to cost-effectively add new features and discover new revenue streams through innovative signal delivery methods.
Harris® LaunchPad™ is a groundbreaking solution fully suited for integrated channels, leveraging the extensive interoperability of the Harris product portfolio to prepare broadcast content for digital television and then broadcast it through emerging release methods. From multi-channel television transmission to mobile TV and online content distribution, LaunchPad provides a powerful and user-friendly technical solution that enables any broadcaster to launch new channels in a cost-effective manner.
Product Details
Advantages of Integrated Workflow: LaunchPad offers an intuitive, unified, fully automated solution that simplifies every stage of the entire channel workflow, including switching, routing, channel keying, multi-source processing, monitoring, and broadcasting. The systems can collaborate seamlessly, greatly simplifying workflows in multi-channel broadcasting environments. System integration represents a widely recognized value proposition; however, customers can also purchase each component separately and use it with third-party devices. From a technical support perspective, choosing the LaunchPad—solution for integrated channels allows broadcasters to maintain a single point of contact for sales and technical support. From an operational standpoint, LaunchPad provides intelligent dynamic communication between core systems in the control room—optimizing channel branding and switching, as well as quality control for each broadcast signal. The result is improved output quality, rich branding imagery, and increased overall advertising revenue—while offering audiences limitless new viewing experiences and reception options.
Harris products support the following features, which can be integrated into the LaunchPad solution:
• Channel Branding: IconLogo™ and IconStation™
• Control: IconMaster™
• Automated Broadcasting: ADC™ and D-Series™
• Monitoring: CCS Navigator™ control software, CENTRIO™ and Predator II-GX™ multi-viewer
• Signal Processing: 6800+™, NEO®, X50™/X85™
• Core Matrix: Platinum™
IconMaster™
Main Control Switcher
IconMaster™ is a cost-effective modular main control and channel branding solution that combines essential main control functions with various integrated channel keying features into a single module board. It can also be expanded to accommodate future changes in demand.
IconMaster readily supports both SD and HD. Users can migrate from the SD controller to the HD controller using an intuitive configuration application, without incurring additional costs or changing hardware.
IconLogo™
Broadcast Channel Branding System
Main Control and Channel Branding // ICOnLOGO™
IconLogo™ is a market-leading broadcast channel branding system that offers exceptional value for money and powerful functionality — providing a stable and reliable full-featured channel branding solution for radio and television. Additionally, IconLogo can be seamlessly integrated with IconMaster™ and numerous automation systems, making it an essential component of almost every broadcast channel branding system. Note: IconLogo is configured for HD (1080i or 720p) or SD (525 and 625 lines).
IconStation™
High-End Channel Branding System
Product Details
Unmatched graphic and text capabilities
IconStation is an innovative broadcast channel branding system that utilizes the cutting-edge Inscriber® platform to deliver stunning broadcast graphics. IconStation combines a range of features including simplified logo insertion, unlimited layering, real-time data source control, scrolling/crawling text, and DVE cuts. Users can quickly and easily overlay static and animated images, station IDs, promotional messages, changing backgrounds, EAS and emergency alerts, local news, and advertisements. It allows for independent control of the display of scrolling text, crawling text, logos, graphics, clips, videos, and animations, helping to establish a unique and clear broadcast brand image that stands out from competitors.
Suitable for branding applications across all broadcast channels.
The IconStation system comes standard with numerous features and is user-friendly, making it an ideal choice for both large and small broadcasting companies seeking reliable branding solutions for their broadcast channels. The powerful channel keying capabilities of IconStation can be integrated into main control environments, satellite uplink stations, and mobile broadcasting centers.
User-friendly interface
IconStation offers state-of-the-art program graphics creation and broadcasting capabilities in a single 3RU system size for today's broadcast television. This compact product features an intuitive user interface, allowing users to quickly get up to speed, resulting in an optimized workflow — enabling a single operator to create, submit, and control branded content for radio channels.
Flexible control options
IconStation's flexible and powerful control features enable seamless content insertion while providing unlimited content combinations, achieving an aesthetically pleasing branded broadcast channel effect. Using the Harris automation system's GPI or manual controls, users can independently manage the transitions of graphic elements, allowing them to appear or disappear as needed.
IconStation™ Main Control Graphic and Channel Demonstration
In the broadcasting industry, channel branding and the image of television stations are becoming increasingly important for those looking to stand out in a competitive landscape. IconStation™ simplifies the entire operation of creating, displaying, and maintaining a lasting brand image, allowing broadcasters to achieve data-driven content, logos, time/temperature displays, scrolling/crawling text, and EAS information in real-time online broadcasts within a single system. Templates and program content can be created using the IconStation system or through offline content creation software running on a standard PC or laptop. IconStation's features include enhanced brand packaging and L-bar effect displays, template-based broadcasting, unlimited layering, and multi-layer animation/static image insertion, among others. IconStation offers an SD version platform or an SD/HD switchable platform to help users create and showcase their brand image.
IconKey™
Serial Digital Key Controller
IconKey™ is the latest serial digital keyer designed for the NEO® frame. IconKey provides two video fill and key input channels with a single HD/SD keyer, as well as optional internal channel keying. IconKey can be automatically controlled through the keying features of the M2100 protocol and supports the NUCLEUS™ series hardware control panels and CCS Navigator™ software control panels. The IconKey logo option offers all the graphic playback features of the IconLogo™ channel branding system. The logo option adds four inner layers designed for branding, each capable of playing back static images, scrolling text, crawling text, animations, EAS information, and more.
CBS LIDIA V IconLogo™ System
Channel branding system used by CBS affiliates
The design of the Harris® LIDIA V IconLogo™ system meets the requirements of the fifth-generation CBS Automatic Station Identification System. LIDIA stands for Local IDentification Inserted Automatically. The LIDIA V system is a user-friendly channel branding solution suitable for CBS affiliates, automatically integrating local station logos into network programming and promotional announcements. This product also adds clock, temperature information, news, and bottom-centered crawling text triggered by LIDIA.
The LIDIA V system offers:
• Inherent LIDIA compatibility
• Local and remote text
• Standard graphic editing software
• Standard graphic formats
• Local news and advisory crawling text
• Standard local temperature sensor providing clock and temperature information
• Playback of static logos and full animations
• Web data and EAS crawling text
• School holiday information
• Weather Emergency Notice
• Upload images and text via standard network interface or CF card.
• Continuous operation without establishing a data network connection